Addvocate, a startup helping companies evangelize through employees’ social media presence, is merging with Trapit, a content recommendation engine. The new company, Addvocate-Trapit, also announced it has raised $10 million in new funding. Founded in 2012, Addvocate provides tools for companies to leverage their employees’ social media accounts and turn them into brand advocates. In […]
Addvocate and Trapit merge to create a brand advocacy super-engine, raise $10M
Venture Beat - 9 Dec 2014 22:06
Addvocate, a startup helping companies evangelize through employees’ social media presence, is merging with Trapit, a content recommendation engine. The new company, Addvocate-Trapit, also announced it has raised $10 million in new funding. Founded in 2012, Addvocate provides tools for companies to leverage their employees’ social media accounts and turn them into brand advocates. In […]
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